Our world has changed immensely ever since the authoring of mass media was made available to everyone. You no longer need to be an accomplished author, playwright or songwriter to have people “hear you write.” All you need are your thoughts and a good social media platform. In this article, follow along Joe’s journey to career success through a new, fresh way of approaching the workforce and its interactions. It is worth noting the various changes in Joe’s career as he gets hired, promoted, further educated, promoted again and reassigned overseas – making the best use of social media resources and social networking within communities.

Cara discusses why social media was the right fit for Starbucks, what their goals were/are, how they implemented social media technology, and what’s next for social media at Starbucks.

A great deal of enthusiasm has surrounded “Enterprise 2.0” since Andrew McAfee coined the term in his 2006 article “Emerging Collaboration.” Countless blogs and conferences have sprung up in just a few short years to discuss the possibilities and realities of this new technology. To be sure, Enterprise 2.0 represents enormous opportunity. But today, opportunity is not enough. The current economic climate demands that companies examine any potential investment with a critical eye. Budgets are tight and a measurable value must be wrung from every dollar spent.

* Article originally published in the IHRIM Journal online magazine, Volume XII, Number 5. ©2008 by IHRIM, Inc. All rights reserved. Reprinted with permission.